Saturday, February 27, 2010

More on the clamp

The past few lectures in class have focused on types of tagging and tracking tools and most recently we discussed the used of RFID tags. RFID tags can be placed on items as a sort of tracking device used in everything from hotel towels and bathrobes to ticket stubs. Instead of scanning, or manually swiping a card, the RFID tag allows one to know that they are there because of the technology.
I think that RFID tags would be helpful in tracking the sales of a product. To tag the product and be able to see how many are actually moving out of the stores. Also, to be able to monitor which cities and towns have more of them and then promote them more heavily there.
We have also been experimenting with programs like audacity and I would like to use this type of audio program to create and wav file for my product. A catchy tune and beat that people would remember and that would make them want to purchase the toothpaste clamp. Both would be very helpful for the toothpaste clamp.

Thursday, February 18, 2010

The Clamp Continued

While many of the things we have been discussing in class do not seem like they could directly relate to my innovation, I think I could apply many of the ideas. The most recent chapter we've studied deals with the components of the systems unit. It is important to understand the inner workings of a computer in order to be able to use it many times.

I would set up computers for my product. While keeping up with the green ideas that I have discussed in other blogs, I would create a virtual computer to conserve more energy. Using virtualization would let me have many different computers, one for marketing, advertising, finance, ect all connect to a central computer or network.

By using this idea of virtualization, when my product finally advances, I will be able to have many people working on it and getting things done from different locations. They can also update each other as to what is going on in their field, how the sales are doing, how the finances are coming along, ect. Knowing how to set this type of system up would be incredibly helpful for the success of my company.

Saturday, February 6, 2010

The Next Step..

This weeks class discussions talked a lot about many specifics involving the use of the internet. Many of these seemed like very valid things to keep in mind when thinking about portraying a new product like the toothpaste clamp. I would plan on creating a webpage for the toothpaste clamp that would involve updates on new products, pictures of the product and possibly even a way for people to purchase the product online.

Using many of the color modes and techniques that we have been learning about, I would play with the color formulas to make sure that they were appealing to the costumers eye. Focusing on the hexadecimal color scale and making sure that the colors were perfect for the product and the consumer eye. I would also focus on the other key terms that we've learned about this week and how they would play a role in the presentation of my product. I would make sure the pixelation was clear, and that the hue, saturation and brightness were all visually appealing as well.

The organization of the toothpaste clamp would also be a huge part of its production and the success of its production. The idea of an excel spreadsheet all of the multiple functions that the excel program has, it seems as though it would be very helpful in organizing all of the information regarding the toothpaste clamp. I would think that having an excel spreadsheet to deal with things like inventory, pricing and production would be incredibly helpful, accurate and easy to use and keep track of.

Friday, January 29, 2010

New thoughts on the toothpaste clamp

This week in my IST class, I learned about different ways in which the world wide web could be a very important and extremely helpful tool to help out my product. As of now, there area few products that are similar to the toothpaste clamp but nothing would be quite like the one we are producing. Many of out competitors have big contraptions that would take up a lot of space on the counter and even more space in the drawer. Ours would be small, inexpensive and easy to use.

By using the Internet, I was able to find our competition with similar products. I would create advertisements using sites, especially social media sites and ones that get many hits per day in hopes of spreading awareness of my new and innovative product. Any sites that any of my competition are on, I would make sure to have a bigger, constantly changing add that would keep the consumer eye drawn to my add as opposed to the others.

I also think that the toothpaste clamp could benefit greatly from some use of a twitter account. I think that twitter is becoming a very popular site that people check and submit updates to very often and having thetoothpasteclamp posting updates about upcoming products and promotions could only help the product sales! I would also make use of the twitpic application to show people what the toothpasteclamp would look like and maybe some cool logos and designs we're thinking about for the future!

Friday, January 22, 2010

Initial Ideas

Ever have troubles getting the toothpaste out of the tube? Even when the tube still has a sufficient amount of toothpaste left in it, many still struggle to push hard enough for the toothpaste to come out. What is necessary for this situation would be an inexpensive, easy to use tool that would attach right to the end of the tube and would slide up and down in hopes of helping one get the toothpaste out of the bottle with less stress.

By producing such an item, there would be many benefits. By using the Toothpaste Clamp, you would be able to use your toothpaste bottle to its full capacity. The Toothpaste Clamp would help insure that the tube would be empty and that the toothpaste would come out of all of the hard to reach places within the tube.

The Toothpaste Clamp would be also be innovative in the sense that it would create less wasted toothpaste and less wasted toothpaste bottles. By being able to use the tube to its full capacity, one wouldn't have to worry about wasting anything and it would leave you with the same tube of toothpaste for longer. The Toothpaste clamp would be a great purchase for younger children too who might sometimes have trouble pushing the toothpaste out of the tube.