Many people advertise through facebook these days too and I think idea is genius. All day long students sit on facebook and there are always adds up and down the side of the page that get peoples attention as they are networking. I think if the toothpaste clamp had an add on facebook then it would attract the college population and other users who frequent the facebook adds.
There are also ways to advertise by creating fan pages on facebook. I would create a fan page for the toothpaste clamp so it could gain followers and fans that way. Users of the product could paste their stories about how it works and their thoughts, opinions, concerns, ect on the product.
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