The other nice thing about these interactive types of websites is that when one does post something, others can post back. Now that something like tweeting is a verb, the idea of blogging about an idea is very popular and very well known. It is also easier to promote something through an online blog where people can reply or add their thoughts as they're sitting at their computer screens.
The clamp will succeed through proper advertising hitting all of the right audiences through different sites. I would also use sites that I know would want to use a product like mine, maybe promote it on a dentist blog or a convenience store website. The clamp will have fan pages that have been discussed and I do believe it will do well.
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